Leading fashion brand Penshoppe unveiled P-Pop girl group BINI as its newest endorsers at a grand launch event at The Fifth at Rockwell. This marked the start of Penshoppe’s “Be Your Own Icon” campaign, aimed at encouraging individuals to express their unique style.
By partnering with BINI, one of the most influential names in Philippine pop culture, Penshoppe reinforces its commitment to shaping culture and inspiring self-expression. “BINI not only exemplifies our brand persona—confident, current, fun, youthful, and cool—but also aligns perfectly with our ambition to build a brand that transcends borders,” said Brandon Liu, Brand Director for Penshoppe.
The “Be Your Own Icon” Campaign
As a trusted name in Philippine fashion, Penshoppe consistently delivers top-tier quality and design, earning the loyalty of its customers. With a dedication to outstanding craftsmanship, Penshoppe continues to be the go-to brand for individuals seeking stylish pieces that reflect their personal narratives.
The “Be Your Own Icon” campaign encourages customers to embrace their individuality. The launch event featured a striking cityscape skyline, symbolizing the bold future Penshoppe envisions for its audience. Highlighting the event was the Q4 Iconic Collection, featuring fashion-forward pieces for those looking to make a statement.
New Music from BINI and Exclusive Penshoppe Collaborations
As part of this campaign, BINI released a new track, set to be another trending hit, becoming Penshoppe’s anthem and embodying the brand’s core values. Customers and fans alike can explore the new collection and see BINI’s stunning campaign images in Penshoppe stores nationwide. The much-anticipated music video from this collaboration will be unveiled on October 20, 2023.
Looking ahead, Penshoppe and BINI's long-term partnership promises more exciting activities. Fans can join interactive events like a dance challenge and experience new products like the Binilicious Scents—featuring two fresh fragrances, Juicy Tropics and Unleashed.
For updates on Penshoppe’s latest collections and collaborations, follow them on social media using the hashtags #PENSHOPPExBINI and #BeYourOwnIcon.
