Move over there's a new fashionista in town! Mattel has just announced the release of a groundbreaking new Barbie doll, representing a person with Down syndrome. This doll is not just another pretty face, but a powerful symbol of inclusivity and acceptance.
“As the most diverse doll line on the market, Barbie plays an important role in a child’s early experiences, and we are dedicated to doing our part to counter social stigma through play,” said Lisa McKnight, Executive Vice President and Global Head of Barbie & Dolls, Mattel.
With its latest addition to the Barbie Fashionistas line, Mattel is breaking down barriers and challenging traditional beauty standards. This doll is a game-changer, promoting diversity and celebrating all different kinds of beauty.
“Our goal is to enable all children to see themselves in Barbie, while also encouraging children to play with dolls who do not look like themselves. Doll play outside of a child’s own lived experience can teach understanding and build a greater sense of empathy, leading to a more accepting world. We are proud to introduce a Barbie doll with Down syndrome to better reflect the world around us and further our commitment to celebrating inclusion through play,” she continued.
Representation in the Toy Aisle
When it comes to creating a doll that represents people with Down syndrome, Mattel didn't just wing it - they turned to the experts! The company worked hand-in-hand with the National Down Syndrome Society (NDSS) to ensure that every aspect of the doll's design process was inclusive and accurate.
Mattel has truly outdone itself with this new Barbie doll! Not only does it represent people with Down syndrome physically, but the design also incorporates meaningful symbolism.
The yellow and blue dress, adorned with butterflies, is a nod to Down syndrome awareness, while the pink necklace's three chevrons represent the genetic material associated with the condition. The inclusion of ankle and foot orthotics, which many children with Down syndrome use, further highlights the importance of inclusivity and representation in the toy industry.
It's heartwarming to see children with Down syndrome playing with the new doll in the video released by Barbie. Their joy and excitement prove that representation matters, and it's something that everyone deserves to experience. Parents also shared their stories about why the doll means so much to them, highlighting the impact that inclusive representation can have on a child's self-esteem and sense of belonging.
Overall, Mattel's commitment to creating inclusive toys is truly admirable, and this new Barbie doll is a shining example of that commitment in action.
It's time to throw out the old stereotypes and embrace a new era of acceptance. Let this new Barbie doll be a reminder to us all that beauty comes in all shapes, sizes, and abilities.
