Our favorite ginger finally released his most awaited single, "Bad Habits," along with its music video, and it's oddly crazy! This time Ed is taking a different route for his music with the new single's up-tempo laced with a summer vibe. So does this mean that we will be getting another pop album like Collaboration No.6? Who knows.
The music video, directed by Dave Meyers, features the 30-year-old singer-songwriter as a vampire, rocking bleached hair and fangs, as he embarks on a wild night out alongside his crew of ghouls.
"Feels great to be back with my new single. I wanted the video for 'Bad Habits' to play on the nature of habits in a fantastical way so I decided on vampires," Sheeran said in a statement. "It was mega fun getting into character except for the heights (that wasn't so fun). Enjoy x"
"Bad Habits" is co-written and co-produced by Sheeran with long-time collaborators Johnny McDaid and FRED.
Sheerios on bad habits
As is typically the case when Ed Sheeran drops new music, Sheerios pile in together to share their thoughts and insights— even Ed himself knows it! With that, Ed asked his fans on his Instagram stories to share their zoom links as fans start their own listening party.
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| Photo Courtesy to Christine Castillo Well, even though Ed wasn't able to join their zoom part, our Filipino Sheerios at Official PH Sheerios also had their own little gathering! |
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| Photo Courtesy to Jela |
