WHAT. IS. HAPPENING. Total rebrand? New album? WHO EVEN KNOWS.
Well, It wouldn't be an unusual marketing move from artists like herself; Taylor Swift pulled a similar move when she announced her reputation album last 2017 and deleted her photos on her social media. However, It seems like Adele went too far to start her reputation era.
What Adeles's next move will remain to be seen, but if it involves new music or visuals, we're in.
One Twitter user said that the singer might have accidentally deleted the massive music videos from the sharing platform. Knowing Adele, she can be crazy careless sometimes.
Another user also theorizes that maybe they'll just reupload it in 4K.
It's been over five years since Adele released new music, but according to the singer's friend, Alan Carr, her new album is on its way. Her last album, 25, won six Grammys in 2017, including one for Album of the Year.
@TeamYouTube fix this pic.twitter.com/Zac48DK6jN
— viv (@ADELEM1LF) January 16, 2021
@usinimention seems she did it her self, or her record label did. Fans are saying its part of bracing ourselves for a new era, but I'm not entirely sure why...
— Nathaniel Kevin (@natekev) January 17, 2021
Waiting for @Adele to upload 4K videos of Rolling in the deep and Someone like you.😌❤ pic.twitter.com/2KVfXhaylC
— Jüđe(she/her) (@Beatles_9) January 16, 2021